Gusseted bag packaging is a type of packaging that involves filling a bag with a product, which then stands upright on its own thanks to a gusseted bottom. A gusset is an expandable pleat or fold in the bottom of the pouch that allows the bag to expand and stand upright.
Gusseted bag packaging is often used for products such as snacks, baked goods, confectionery, and non-food items such as small toys or personal care products. It offers several advantages over other types of packaging, such as providing a large surface area for branding and labeling, being able to hold a variety of products with different shapes and sizes, and being able to stand upright on shelves which makes it easy for customers to spot and grab.
It is also a cost-effective and efficient packaging option and it can be made with different materials to suit the product's barrier properties and shelf-life requirements. The gusseted bottom also allows for more space for the product inside the bag, and can give the package a more premium look and feel.